A Method To Cruise's Madness? - 2005-07-06
From the looks of it, Tom Cruise's televised crackup is actually helping the Church of Scientology's recruitment efforts. Since he declared his eternal love for Katie Holmes in early May, visits to the Church's official website have shot up 263 percent to a peak of 375,000 visitors per day last week, according to site traffic tracker alexa. A lot of those visitors must have come through Google, which listed "Scientology" as the 10th-fastest-gaining query for the week of June 27. While most were just rubber-necking, surely some will buy the sales pitch.
Those looking to learn more about what makes Tom tick have also been heading to the bookstore. According to Barnes & Noble rep Mary Keating, "Sales of Dianetics in the last month have more than doubled. It took off in 1985 and has been a huge best-seller for about five years," she said. "It's a title we stock in all our stores at all times and we anticipate a strong year."
John Carmichael, a spokesperson for the Church, downplayed Cruise's influence, claiming "The popularity and uptrend was already there. Scientology is the largest-growing religion in the world," he said. (Hear that, Mormonism?) "All I can say is the people are here because of their huge interest in the church. Scientology has always been very, very popular."