Andrew Scheer's mid-campaign identity crisis - 2019-10-04
Andrew Scheer was not well known to Canadians when this election campaign began. For him, that wasn't necessarily an insurmountable problem.
But now he has spent nearly four weeks of the campaign struggling to explain to Canadians who he is, and muddling through a series of identity crises in public.
When he ran for the Conservative leadership, Scheer happily accepted the "Stephen Harper with a smile" label. With that as his political identity, the Conservatives sought to further define their leader as an average guy who grew up in a middle-class household.