Anti-vaccine billboard 'played upon the fear of parents,' violated ad accuracy rules - 2020-02-04

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F0.png Anti-vaccine billboard 'played upon the fear of parents,' violated ad accuracy rules February 4, 2020, Matthew Black, CTV News

The council ruled the ad broke three clauses of the Canadian Code of Advertising Standards and was unanimous in finding the ad violated the code's rules against misleading consumers through fear.

"Several members of Council felt that the ad played upon the fear of parents in making the wrong choice for their child in the context of 'unsettled' science," the ruling reads.

"By not qualifying what was intended by the statement in question, and what specifically is not settled, the advertisement omitted relevant information, was misleading and was not supported by competent and reliable evidence."

Wikipedia cite:
{{cite news | first = Matthew | last = Black | title = Anti-vaccine billboard 'played upon the fear of parents,' violated ad accuracy rules | url = https://edmonton.ctvnews.ca/anti-vaccine-billboard-played-upon-the-fear-of-parents-violated-ad-accuracy-rules-1.4797226 | work = CTV News | date = February 4, 2020 | accessdate = February 5, 2020 }}