Best reactions to last night's Scientology Super Bowl ad, which asked, 'Curious?' - 2018-02-05
As we predicted based on past years, the ad showed up in numerous markets during the pre-game show. It then didn't air during the Super Bowl's first half because those are all national spots, which Scientology doesn't purchase during the game itself. Then, right at the end of halftime, as in past years, the ad showed up during a local ad slot — but just in Los Angeles, apparently. It showed up in other markets during a local ad slot at the end of the third quarter, including here in New York. It then continued to air after the game, including during the airing of the NBC show This Is Us.
Expect it to continue airing, particularly during the Winter Olympics. It looks like David Miscavige is really pouring gasoline on this fire.