Blog: A Numbers Dive: Scientology's Brag About Visitors to Information Center Falls Flat - 2018-01-07

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F379.png A Numbers Dive: Scientology's Brag About Visitors to Information Center Falls Flat January 7, 2018, John P. Capitalist, Reasoned.Life

Yesterday, Scientology published a press release trumpeting the visitor traffic they've received to the Scientology Information Center, a place that is supposed to help present the wonders of Scientology to the teeming public hungry to learn about the "world's fastest growing religion." I've copied the press release below, and will dissect it to see how epic the numbers really are.

This is one of my "Global Capitalism HQ" dives into the numbers, which often yield some revealing perspective. If you're curious about how to do quantitative research for decision-making, you might find the thought process, particularly about how to find sources quickly on the internet and to assess them for credibility, to be worth tracking.

It's important to note that this sort of analysis doesn't take long. Digging up the numbers and graphing them took about 20 minutes; this whole post took about 90 minutes to write and edit. The point is that good analysis drives good decisions, and it doesn't really take that much longer than shoddy analysis that drives bad decisions.