Blog: Back of the Envelope: How Much Might Scientology Spend on Winter Olympics Ads? - 2018-02-01
Earlier today, Tony Ortega posted an article about Scientology's plans to air advertising in the Tampa market during the 2018 Winter Olympics. We do a quick back-of-the-envelope estimate of the amount that Scientology will spend and the size of the Scientologist audience that cult leader David Miscavige hopes to impress. Spoiler: unsurprisingly, it's a costly boondoggle.
This post is an example of what may develop into a series of quick analyses of narrow facts. The proverbial back-of-the-envelope estimate is the result of applying a lot of different techniques to quickly assemble a directionally correct estimate to support a decision that needs to be reached quickly. Of course, it's less precise than the result that can be achieved with a week or two of focused work.
If this turns into a series, we'll use a ground rule for a back-of-the-envelope analysis as 30 minutes for research and writing the initial draft, to show how much you can find out fairly quickly. I hope you'll enjoy learning about the thought process so you can use it in your own life, as well as gaining greater perspective on the subject.