Blog: Back of the Envelope: How Much Might Scientology Spend on Winter Olympics Ads? - 2018-02-01

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F379.png Back of the Envelope: How Much Might Scientology Spend on Winter Olympics Ads? February 1, 2018, John P. Capitalist, Reasoned.Life

Earlier today, Tony Ortega posted an article about Scientology's plans to air advertising in the Tampa market during the 2018 Winter Olympics. We do a quick back-of-the-envelope estimate of the amount that Scientology will spend and the size of the Scientologist audience that cult leader David Miscavige hopes to impress. Spoiler: unsurprisingly, it's a costly boondoggle.

This post is an example of what may develop into a series of quick analyses of narrow facts. The proverbial back-of-the-envelope estimate is the result of applying a lot of different techniques to quickly assemble a directionally correct estimate to support a decision that needs to be reached quickly. Of course, it's less precise than the result that can be achieved with a week or two of focused work.

If this turns into a series, we'll use a ground rule for a back-of-the-envelope analysis as 30 minutes for research and writing the initial draft, to show how much you can find out fairly quickly. I hope you'll enjoy learning about the thought process so you can use it in your own life, as well as gaining greater perspective on the subject.