Blog: Now THIS is Hype - 2015-01-23

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F376.png Now THIS is Hype January 23, 2015, Mike Rinder, Something Can Be Done About It

I have seen a lot of bs hype in my time, but this would make Jon Lovitz's character on SNL blush.

I am certain nobody will ever top this, but I have been wrong before about the insanity inside the bubble. But there is no question it will take some doing to out-hype this baby.

And who IS this guy and what is this uniform he is wearing? He looks the part of a South American toy soldier... He is building his lapel pin collection.