Blog: PR Approaches to Handling Russia and the Church of Scientology - 2015-01-07
Politico.com has a fascinating article this month on Vladimir Putin's efforts to burnish Russia's battered image in America. Entitled Putin's Washington, the article discusses the ways in which Russia has paid high-powered PR giant Ketchum some sixty million dollars in recent years with few solid results according to polls of what Americans think of Russia and Putin.
The artwork for the article shows Putin to be in the same position as David Miscavige and the Church of Scientology: Spending a fortune can't buy a heavy-handed and violent tyrant goodwill or respect:
Ketchum created a website called ThinkRUSSIA to help Russia tell its story. I was struck by the visual similarity between ThinkRussia and Scientology.org homepages. Both pages feature large lighted buildings at night; are predominated by the color blue; and seek to show how Russia and Scientology are very conscientiously engaged with the world: