Blog: The Failed Logic Behind Scientology's Curious Super Bowl Campaign - 2018-02-08

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F0.png The Failed Logic Behind Scientology's Curious Super Bowl Campaign February 8, 2018, Jeffrey Augustine, Scientology Money Project

The Church of Scientology's 2018 multi-million dollar Super Bowl ad strategy can now be seen as the grandiose and abject failure it is. Essentially, Scientology wanted to accomplish two conflicting goals that cancelled each other out:

1. Scientology wanted to use the marketing angle of "Curious?" to drive traffic to Scientology's websites and thereby raise awareness of what Scientology is according to Scientology itself.

2. At the same time it broadcast its Super Bowl ad, the next batch of attack videos by professional Scientology troll Marty Rathbun were released. A mere coincidence? Of course not. In these pompous and unconvincing propaganda videos, Rathbun attempts to discredit Leah Remini, Mike Rinder, Tony Ortega and Leah's Emmy-winning show Scientology and the Aftermath. If anything, these videos show how far Marty has fallen from his once high estate: