Blog: What We Do, Part One - 2013-07-28
As has been ably reported by Janet Reitman in her book Inside Scientology (Houghton Mifflin, 2011) and by Lawrence Wright in his book Going Clear (Alfred A. Knopf, 2013), L. Ron Hubbard was a very capable marketing man. What they did not acknowledge as much, but did not totally discount, was Ron's ability to solve problems – including those of the mind and spirit. Ron had a knack for finding out what was bothering people, putting together methods to address those things, and then selling those methods as services – the end-all that people just had to get their hands on.
The Reitman and Wright books detailed how Ron was continually creating new rundowns, new levels and new packaging to keep the Scientology public enthused over the latest in the mind and spirit. It was the formula that created continuing expansion of the Scientology empire during L. Ron Hubbard's life. A strong customer base was established and continually kept interested and buying as new, essential route-to-total-freedom items were rolled out.