Broadcasters bar political parties from using their material in ads - 2014-05-08
In a letter sent to federal and provincial political parties today, representatives from CBC, Radio Canada, CTV, Rogers, and Shaw — which owns Global Television — said they would no longer air political advertisements that include material taken from their airwaves without their express authorization.
The Conservatives used footage of Liberal Leader Justin Trudeau taking his shirt off at a charity fundraiser in TV ads last year. The Liberals complained about use of copyrighted materials in the ads. (Conservative Party of Canada advertisement) "As news organizations, the use of our content in political advertisements without our express consent may compromise our journalistic independence and call into question our journalistic ethics, standards and objectivity," the broadcasters wrote.
Broadcasters have for years complained to political parties about this practice, but to no avail. Instead of taking the political parties to court for copyright infringement, the TV companies have mutually agreed not to air material that offends their standards.