Cambridge Analytica is dead – but its obscure network is alive and well - 2018-05-05
The announcement that Cambridge Analytica is shutting has a certain inevitability to it. Ever since 17 March 2018, when Carole Cadwalladr broke Christopher Wylie's whistleblower story at the Observer and in the New York Times, there have been continuous revelations about Cambridge Analytica and its parent company, SCL Group, and their brazen use – or misuse – of Facebook data and dirty tricks.
But given the complex business structure of SCL and Cambridge Analytica's UK and US affiliates, there are reasons to question precisely what Wednesday's announcement means. Already there are some suggestions that those associated with Cambridge Analytica may re-emerge in another form.
Are Cambridge Analytica and SCL Group attempting to evade recent negative coverage, only to re-form and continue their work as part of a new entity?