Canada's social media arms race and the battle for hearts and likes - 2019-07-04

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F253.png Canada's social media arms race and the battle for hearts and likes July 4, 2019, Stephen Maher, Macleans

Jeff Ballingall is smiling as his team inflates a big plastic banana with #TrudeauIsBananas printed on its side, on the busy pedestrian mall across the corner from Prime Minister Justin Trudeau's Ottawa office.

A woman with a camera around her neck is snapping pictures as young people in banana costumes hand out anti-Trudeau stickers and bookmarks to the lunchtime crowd.

Ballingall, 33, is a rising star in the conservative movement. In 2016, he founded Ontario Proud, the Facebook group that played a big role in taking down Kathleen Wynne, engaging millions of Ontarians with online videos and memes.

Wikipedia cite:
{{cite news | first = Stephen | last = Maher | title = Canada's social media arms race and the battle for hearts and likes | url = https://www.macleans.ca/politics/canadas-social-media-arms-race-and-the-battle-for-hearts-and-likes/ | work = Macleans | date = July 4, 2019 | accessdate = July 5, 2019 }}