Canada's social media arms race and the battle for hearts and likes - 2019-07-04
Jeff Ballingall is smiling as his team inflates a big plastic banana with #TrudeauIsBananas printed on its side, on the busy pedestrian mall across the corner from Prime Minister Justin Trudeau's Ottawa office.
A woman with a camera around her neck is snapping pictures as young people in banana costumes hand out anti-Trudeau stickers and bookmarks to the lunchtime crowd.
Ballingall, 33, is a rising star in the conservative movement. In 2016, he founded Ontario Proud, the Facebook group that played a big role in taking down Kathleen Wynne, engaging millions of Ontarians with online videos and memes.