Clearwater business owner focused on growth amid gloom - 2008-12-14
L. Ron Hubbard watches over Gendusa's office.
Actually, two photos of the Scientology founder hang on her walls amid marketing awards and splashy pastel artwork. Located in downtown Clearwater near Scientology's headquarters, PostcardMania was developed based in part on Hubbard's business strategems. Shelved behind Gendusa's desk is a multivolume set depicting Hubbard's business management technology.
PostcardMania is a member of WISE, the World Institute of Scientology Enterprises, and up to a third of its employees are Scientologists. However, Gendusa isn't counting on any Scientology business network to ride out the recession. Those contacts, she said, account for only a small fraction of revenues. To grow the business anywhere near her 50 percent goal, she's counting on other strategies.