Conservative call centre company granted bankruptcy protection - 2013-04-13
The Conservative party's main fundraising and voter contact firm announced late Friday that it has been granted bankruptcy protection to allow it to restructure.
At the beginning of the month, iMarketing Solutions Group (iMSGI), formerly known as Responsive Marketing Group (RMG), laid off workers at call centres across the country. In November, the firm announced it planned to delist from the Toronto Stock Exchange. In December, it announced it had arranged a $3.5-million loan after posting a $3.9-million loss in the quarter ending Sept. 30, 2012.
The company was born in 2010 of a merger between RMG, which did mostly political work, and Xentel, a Canadian-based company that worked in telemarketing and charity fundraising in the United States, a business that, according to a company report, has been getting more difficult because of growing consumer resistance to telemarketing.