Did memes effect the 2019 federal election? - 2019-10-28
In the run-up to the 2019 federal election, a batch of politics-focused social media pages cranked out memes aimed at changing voters' minds.
On the political right, often backed by large donations, groups like Canada Proud advocated against Prime Minister Justin Trudeau and amassed six-figure follower counts on Facebook. Left-wing pages sprung up in response, though generally smaller and less influential.
But despite that investment of money and effort, it's not clear how significant an effect the third-party meme pages had on the actual outcome of the election, experts told National Observer.