Erin O'Toole is getting a boost from a right-wing group's database - and it could change the Conservative race - 2020-02-04

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F94.png Erin O'Toole is getting a boost from a right-wing group's database - and it could change the Conservative race February 4, 2020, Alex Boutilier, Toronto Star

OTTAWA—The man behind right-wing advocacy group Ontario Proud is using a pre-existing network of supporters to boost Erin O'Toole's leadership campaign.

Jeff Ballingall confirmed to the Star that his company, Mobilize Media Group, is using an existing database of supporters to help O'Toole's outreach efforts and to micro-target his campaign's Facebook ads.

The database could prove to be a crucial leg-up in a leadership race that partly hinges on selling memberships, identifying supporters and winning over delegates across the country. While O'Toole doesn't have the name recognition of perceived front-runner Peter MacKay, the ability to micro-target conservative supporters with his message is an important asset.

Wikipedia cite:
{{cite news | first = Alex | last = Boutilier | title = Erin O'Toole is getting a boost from a right-wing group's database - and it could change the Conservative race | url = https://www.thestar.com/politics/federal/2020/02/03/erin-otoole-is-getting-a-boost-from-a-right-wing-groups-database-and-it-could-change-the-conservative-race.html | work = Toronto Star | date = February 4, 2020 | accessdate = February 6, 2020 }}