Firm That Tracked Protesters Targeted Evangelicals During 2016 Election - 2020-06-26
A data broker that tracked Black Lives Matter protesters also tracked the locations of Evangelical Christians on election day 2016 using their cell phones and used that data to help push get-out-the-vote messaging, according to the company's own CEO.
Mobilewalla, a data broker headquartered in New York City, purchases and collects location and other personal data about cellphone users, and then sells it to companies for marketing purposes. On Thursday, BuzzFeed News reported that Mobilewalla had tracked the almost 17,000 protesters who went to the streets to join Black Lives Matter demonstrations in the last month, a research project that Sen. Elizabeth Warren described as "shady."
In 2017, the company's CEO Anindya Datta revealed another controversial project. During an overlooked podcast interview, Datta said Mobilewalla "played a key role in the U.S. presidential election" in 2016.