Globe editorial: Doug Ford is erasing the rules about partisan government ads - 2019-05-22
One of the tenets of populist politics is that, if your opponent blurred a line while in power, you are allowed to obliterate that same line if you happen to form the next government. It doesn't even matter that you may have promised to reinforce the line in question, or to paint it a brighter colour, just go ahead and plant two feet firmly on the wrong side of it as if it was never there at all.
Such is the case of the Progressive Conservative government of Ontario and its use of public funds to create advertisements that are clearly outside the lines that define what is non-partisan government messaging, and what is partisan propaganda.
It's one of the blurrier lines in politics. It can sometimes be tricky to pinpoint where an ad for a government program becomes a pitch for the party in power. It could be in the choice of a background colour that mimics that of the party's logo, or in the way it puts the government of the day in a positive light, instead of merely providing citizens with useful information about a public program.