How PragerU Is Winning The Right-Wing Culture War Without Donald Trump - 2018-03-03
While it is not an accredited institution of higher learning, Prager University is most definitely an education. Scrolling through its 300-odd videos yields a survey of almost every divisive national issue in the United States today: racism, sexism, income inequality, gun ownership, Islam, immigration, Israel, police brutality, and, of course, speech on college campuses.
Many of the people presenting these topics are establishment, PBS NewsHour–conservative types like Stephens, Charles Krauthammer, and Steve Forbes. But more importantly, PragerU's faculty includes an all-star lineup of internet and media personalities who have made their bones in the Trump era antagonizing the campus left: Ben Shapiro, Jordan Peterson, James Damore, Steven Crowder, Dinesh D'Souza, Christina Sommers, Adam Carolla, Charlie Kirk, and many more. They are, according to PragerU's founder and namesake, the conservative talk radio host Dennis Prager, "the best thinkers presenting their best ideas." Their goal: to "undo [the] damage" inflicted by an education system that teaches US students that their country is "a land of inequality and racism" and a place of which to be "ashamed." These ideas — each one expressed in a five-minute video with titles like "Facts Don't Care About Your Feelings," "Black, Millennial, Female and… Conservative," "Why I Left the Left" and "Why Isn't Communism as Hated as Nazism?" — have found an enormous, and growing, audience. According to PragerU's annual report, in 2017 the organization's videos received 625 million views between Facebook and YouTube, up from 250 million the year before, and 75 million the year before that. Individual videos frequently garner more than a million views; at least 10 PragerU videos gained more than 5 million views in 2017, and at least six gained more than 10 million.
Even video-heavy pro-Trump outlets, like InfoWars, don't sniff PragerU's numbers.