How Scientology gamed Google to increase the effectiveness of its Super Bowl ad - 2018-02-12
With its Super Bowl ad 'Curious?' nearing 1.2 million views, the Church of Scientology is no doubt pretty happy that the 30-second ad is now the most-watched video on its YouTube channel, just edging out an L. Ron Hubbard biographical spot that had a nine-year head start.
As it has since 2013, Scientology bought local ad spots during the Super Bowl broadcast for its slick ad, and the commercial has continued to run in prime time since then, in national spots during the Winter Olympics on NBC, for example.
But critics were quick to point out that Scientology was taking a huge risk with this year's ad, which encourages viewers to do an online search for information about the church. After all, there are mountains of information on the Internet about Scientology's controversies, the kind of stuff Scientologists are under strict instructions to avoid.