How Scientology plans to take over the world: By boring us to death, apparently - 2016-10-02

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F347.png How Scientology plans to take over the world: By boring us to death, apparently October 2, 2016, Tony Ortega, Underground Bunker

Rod Keller is on assignment this week, but we're grateful that Underground Bunker contributor Jeffrey Augustine has a fun and illuminating Sunday feature for us. Thanks, Jeff, for this look at Scientology public relations...

The Church of Scientology is challenged daily by the continuing negative exposure of its egregious and ongoing human rights abuses, unchecked greed, outright lies, and its Fair Game smear campaigns directed against its former members and critics. Rather than forthrightly addressing the very serious and abusive practices that are crippling and destroying the Church, Scientology has instead settled into a very predictable and rather boring PR strategy.

Directed largely at its own members and disseminated through paid press releases and social media platforms, Scientology uses a highly repetitive and formulaic PR strategy with the help of its many front groups. We call it, "Smiling People Holding Scientology Booklets."


{{cite news | author = Tony Ortega | title = How Scientology plans to take over the world: By boring us to death, apparently | url = https://tonyortega.org/2016/10/02/how-scientology-plans-to-take-over-the-world-by-boring-us-to-death-apparently/ | work = Underground Bunker | date = October 2, 2016 | accessdate = August 21, 2017 }}