How Scientology responds to adversity: A classic example from its golden era - 2015-01-21

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F347.png How Scientology responds to adversity: A classic example from its golden era January 21, 2015, Tony Ortega, Underground Bunker

With just days to go until the beginning of what may turn out to be the biggest challenge the Church of Scientology has ever faced, we're watching in awe as the organization fires back on several different fronts.

With Alex Gibney's documentary "Going Clear" opening Sunday at the Sundance Film Festival and then airing March 16 on HBO, we're seeing church leader David Miscavige respond with a full page ad in the New York Times, an advertising blitz on network television, and other major pushes to get Scientology's message out on its own terms.

It turns out, there's plenty of precedence for this. As former Scientology spokesman Mike Rinder pointed out to us, this is exactly the way Miscavige responded to a previous threat - the devastating 1991 TIME magazine cover story about Scientology by journalist Richard Behar. Scientology ran full page ads in USA Today, pursued a major legal onslaught with multiple lawsuits that lasted for years, and denuded whole forests so it could counter the bad publicity with its own publications to 'set the record straight.'


{{cite news | author = Tony Ortega | title = How Scientology responds to adversity: A classic example from its golden era | url = https://tonyortega.org/2015/01/21/how-scientology-responds-to-adversity-a-classic-example-from-its-golden-era/ | work = Underground Bunker | date = January 21, 2015 | accessdate = August 21, 2017 }}