How Tom Cruise became the biggest kook in entertainment - 2012-09-04
But it wasn't until 2004 when Cruise fatefully fired his publicist, Pat Kingsley, and replaced her with his sister, Lee Anne De Vette, that it really became obvious who would follow in the ignoble footsteps of Hughes and Jackson in the media pantheon as Cruise, for really the first time in his life, was pummelled by various PR disasters. Cruise replaced his sister with a professional publicist a year later, but it was too late. When he sneered at psychiatry and then jumped on Oprah's sofa, he did the equivalent of extolling the joys of oxygen chambers and toting about a chimp. The final kicker for Cruise's reputation was when his third wife, Katie Holmes, fled their marriage this summer, and now the bloodied gloves are truly off.