How Tom Cruise lost his mojo - 2010-07-26
Cruise has subsequently gone out of his way to atone for each of these undignified episodes. He went back on Oprah's couch and stayed calm; he apologised to Lauer for his 'arrogance'; he mended fences with Shields to the extent that she attended his wedding to Holmes in 2006.
But building bridges with his disaffected fan base - especially his female audience - has not been so easy. According to the E-poll Market Research agency, his favourability percentage has dropped among the American public to 37 per cent from 64 per cent in 2004.