How Tom Cruise lost his mojo - 2010-07-26

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F30.png How Tom Cruise lost his mojo July 26, 2010, Tom Teodorczuk, The Telegraph

Cruise has subsequently gone out of his way to atone for each of these undignified episodes. He went back on Oprah's couch and stayed calm; he apologised to Lauer for his 'arrogance'; he mended fences with Shields to the extent that she attended his wedding to Holmes in 2006.

But building bridges with his disaffected fan base - especially his female audience - has not been so easy. According to the E-poll Market Research agency, his favourability percentage has dropped among the American public to 37 per cent from 64 per cent in 2004.


{{cite news | first = Tom | last = Teodorczuk | title = How Tom Cruise lost his mojo | url = http://www.telegraph.co.uk/culture/film/7907015/How-Tom-Cruise-lost-his-mojo.html | work = The Telegraph | date = July 26, 2010 | accessdate = January 14, 2017 }}