How are memes being used to sway voters? Researchers aim to find out - 2019-09-26
TORONTO -- Memes have become a powerful tool for political parties and partisan groups to spread their message, and a group of researchers aim to find out just how this social media content will be used to sway votes in this election.
With the help of his undergraduate class, Fenwick McKelvey, an associate professor of communication studies at Concordia University in Montreal, will be taking a deep dive into the memes of the 2019 Canadian election, including how they're shared, what went viral, what was particularly effective and how they changed the conversation.
In the group's first report, the team suggests 75 per cent of the meme-posting Facebook groups they found are negative toward Trudeau.