Inside the Koch data mine - 2014-12-08
The Koch brothers and their allies are pumping tens of millions of dollars into a data company that's developing detailed, state-of-the-art profiles of 250 million Americans, giving the brothers' political operation all the earmarks of a national party.
The move comes as mainstream Republicans, led by Mitch McConnell, are trying to reclaim control of the conservative movement from outside groups. The Kochs, however, are continuing to amass all of the campaign tools the Republican National Committee and other party arms use to elect a president.
The Koch network also has developed in-house expertise in polling, message-testing, fact-checking, advertising, media buying, dial groups and donor maintenance. Add mastery of election law, a corporate-minded aggressiveness and years of patient experimentation — plus seemingly limitless cash — and the Koch operation actually exceeds the RNC's data operation in many important respects.