Koch brothers are watching you: And new documents reveal just how much they know - 2018-11-05
New documents uncovered by the Center for Media and Democracy show that the billionaire Koch brothers have developed detailed personality profiles on 89 percent of the U.S. population; and are using those profiles to launch an unprecedented private propaganda offensive to advance Republican candidates in the 2018 midterms.
The documents also show that the Kochs have developed persuasion models — like their "Heroin Model" and "Heroin Treatment Model" — that target voters with tailored messaging on select issues, and partner with cable and satellite TV providers to play those tailored messages during "regular" television broadcasts.
Over the last decade, big data and microtargeting have revolutionized political communications. And the Kochs, who are collectively worth $120 billion, now stand at the forefront of that revolution — investing billions in data aggregation, machine learning, software engineering and Artificial Intelligence optimization.