Marketing strategist Stewart Braddick plays role in Conservative party's electoral success - 2012-02-28
OTTAWA—Stewart Braddick knows Brian Mulroney as well as former premiers Gordon Campbell and Mike Harris. He has worked for all of them. He also knows Stephen Harper and has become an influential strategist behind the federal Conservative party's electoral inroads.
If you've ever taken a call asking for donations to the Tories, Braddick, a political marketing operative at RMG — The Responsive Marketing Group — probably knows something about you, too. The Toronto-based company specializes in identifying and making contact with segments of the population for charities or political parties. An American branch of the firm, Target Outreach, also did $300,000 worth of work for the Republican National Committee, according to OpenSecrets.org, a website that tracks financial data about U.S. politics. RMG has been a driving force behind Harper's electoral success, but now finds itself in the crosshairs of a potential scandal involving alleged Elections Act violations.
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