Multinational Corporation Offers Guidance Counsellors $50 Gift Cards For Info About Ontario High School Students - 2019-06-03
Two of Ontario's biggest teacher's unions are calling recent efforts by one of the world's biggest corporations to do market research on Ontario high school students "unprecedented" and "alarming."
Unsolicited e-mails from PricewaterhouseCoopers (PwC) appeared in the inboxes of guidance counsellors at Ontario high schools last month, informing them the firm is conducting research into the "online education market in Ontario."
Guidance counsellors were offered $50 Tim Hortons gift cards in exchange for insider information on student behaviour, including "how students select courses" and "what criteria are important to students."
Earlier this year, Doug Ford's government announced Ontario students will now be required to take four mandatory online courses in high school, an unexpected move that left many professional educators scratching their heads.