Neo-Nazis' Latest PR Gambit: Swap the Swastika for a New Logo - 2016-12-12
Last month, the country's leading neo-Nazi group did away with their swastika logo. Emboldened by Donald Trump's victory in the election, they saw this as a moment where their movement could go mainstream.
The National Socialist Movement, which has its roots in the original American Nazi Party, has replaced it's swastika insignia for an a pre-Roman symbol known as the Othala Rune also embraced by the Nazis.
Jeff Schoep, the movement's leader, told the New York Times that the decision to do away with the swastika was "an attempt to become more integrated and more mainstream."