NeverTrump conservatives hit the president where it hurts with expanded new ad campaign - 2020-05-23
President Donald Trump has been furious with The Lincoln Project, a group of Never Trump conservatives, over its "Mourning in America" ad — which lambasts the president over his botched response to the coronavirus pandemic. And the anti-Trump group has announced that it has expanded its "Mourning in America" ad buy, which will now include the densely populated Philadelphia area.
According to its May 20 press release, The Lincoln Project is also expanding the "Mourning in America" ad to Sioux City, Iowa and Lansing, Michigan — which is important because Pennsylvania, Michigan and Iowa are all key 2020 battleground states. And the last thing Trump needs in Pennsylvania is a heavy Democratic turnout in favor of Joe Biden (the presumptive Democratic presidential nominee) in the Philly suburbs.
"Mourning in America" is a variation on the "Morning in America" theme that President Ronald Reagan used in his reelection campaign in 1984, when he defeated Democratic nominee Walter Mondale by a landslide. Reagan used "morning" as a metaphor, asserting the U.S. had overcome the painful recession of the early 1980s. But The Lincoln Project, in its anti-Trump ad, is asserting that Trump — with his response to the coronavirus pandemic — has caused a period of mourning for all of the Americans who have died from coronavirus.