Online registry requirement applies only to paid political adverts - 2019-04-24
Nor does it apply to user-generated content posted for free on social media or content published on a group's own website, including videos posted on those websites or free websites like YouTube.
Had those rules applied during last year's Ontario election, they would have done little to hinder third parties like Ontario Proud, a conservative advocacy group that boasts it had "immense influence" in electing Doug Ford's Progressive Conservatives.
The group — which has started a spin-off Canada Proud organization in hopes of taking down Justin Trudeau's Liberals in the coming federal campaign — says its Facebook page was more popular than any provincial political party or major media outlet, reaching 4 to 15 million users each week during the Ontario campaign.
It also boasts that it sent out more than a million text messages and made 2.5 million phone calls to identify and motivate conservative voters.