Parties' mass text campaigns 'a new area of risk,' experts warn - 2019-08-12
OTTAWA – The quickly approaching federal election is going to be waged using a variety of new and more sophisticated online tools, including what is set to be an increased use of mass text message campaigns.
The Liberals, Conservatives, and New Democrats have all said that they plan on using text messages to reach voters during this election, and third-party political organizations have already deployed this tactic. It's the latest evolution of the long-used political practice of robocalls; when pre-recorded messages are sent on mass using auto dialers.
Parties are promising to protect the private information they use and glean from voters, but given the past improper use of robocalls, experts are warning that mass text campaigns could similarly be misused, or co-opted with relative ease.