Poilievre's campaign hires team behind Canada Proud to boost his messages online - 2022-04-28

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F182.png Poilievre's campaign hires team behind Canada Proud to boost his messages online April 28, 2022, Catherine Cullen, CBC News

Jeff Ballingall's company, Mobilize Media, has been retained by the Poilievre Conservative leadership campaign, sources familiar with the hiring told CBC News.

CBC News is not revealing the sources' identities because they are not authorized to speak publicly about it. The Poilievre campaign declined to comment.

Ballingall specializes in shareable, anti-Liberal messaging that often takes on a mocking or outraged tone. His Canada Proud and Ontario Proud accounts have amassed hundreds of thousands of followers on Facebook and tens of thousands more on Twitter and Instagram.

Wikipedia cite:
{{cite news | first = Catherine | last = Cullen | title = Poilievre's campaign hires team behind Canada Proud to boost his messages online | url = https://www.cbc.ca/news/politics/poilievre-ballingall-conservative-leadership-canada-proud-1.6433088 | work = CBC News | date = April 28, 2022 | accessdate = May 5, 2022 }}