Provincial voters deserve better than simulated news - 2018-05-28
It's completely legitimate to use stories to your advantage, but creating an entirely new narrative without informing your audience is unacceptable.
In an age where news and opinion are increasingly difficult to distinguish, this is exactly what Doug Ford has done.
In 2012, on his Newstalk1010 radio show, Ford scoffed that journalists "sensationalize and lie through their teeth." Flash forward six years, and the Ontario Conservative leader is combatting tension with the media through the creation of his own news.
Ford's latest online promotional videos simulate television news, complete with a reporter played by his press secretary and executive assistant, Lyndsey Vanstone, and glowing interviews with constituents. Critically, no disclaimer or indication of bias is given except for a discreet "Ford Nation" logo in the bottom corner.