Rogers & Cowan go on Cruise control - 2005-11-08

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F218.png Rogers & Cowan go on Cruise control November 8, 2005, UPI

LOS ANGELES, Nov. 8 (UPI) -- With his popularity plummeting Tom Cruise has fired his sister Lee Anne De Vette as his publicist and hired the power firm of Rogers & Cowan.

A New York marketing firm's study concluded Cruise's popularity plunged in a matter of weeks from the 11th-most-liked celebrity among 13- to 49-year-olds to No. 197 -- on par with Pauly Shore and Tom Green, E! Online reported.

Cruise, 43, shocked the public with a manic appearance on "Oprah," in which he declared his love for his pregnant fiancee Katie Holmes; criticized women who use prescription drugs to fight postpartum depression and became a public advocate for Scientology, E! Online said.

Wikipedia cite:
{{cite news | title = Rogers & Cowan go on Cruise control | url = | work = UPI | date = November 8, 2005 | accessdate = January 29, 2019 }}