Ruth: Public relations schism: Mormons and Scientologists - 2014-11-12
Here in Tampa Bay we have our own religious group that has been so tight-lipped over the decades it makes the LDS look more accessible than a Costco membership.
The Church of Scientology has been operating in Clearwater for decades, rarely explaining itself and going after its detractors with an unrelenting vengeance.
Two controversial religious organizations. One has used the tools of public relations to rebrand its image in a positive, candid manner. The other, also burdened with a reputation for strangeness, continues to rely on propaganda fueled by secrecy and intimidation. Who is likelier to draw more converts? Or at least a better understanding?