Scheer's mass text was bold but could backfire, says public relations expert - 2019-03-28

Getting an unexpected text messages can catch a person off guard — especially when it comes from a federal political leader.
But it's part of a new strategy from the Conservative Party of Canada.
People in provinces without a carbon pricing system in place — including Saskatchewan, Manitoba, Ontario and New Brunswick — have been getting a text message from Conservative Party leader Andrew Scheer.
Wikipedia cite:
{{cite news | first = Cory | last = Coleman | title = Scheer's mass text was bold but could backfire, says public relations expert | url = https://www.cbc.ca/news/canada/saskatchewan/sask-residents-unexpected-text-message-1.5076186 | work = CBC News | date = March 28, 2019 | accessdate = June 15, 2019 }}