Scientology's 2017 Super Bowl ad, 'Your Full Potential,' is another mystery sandwich - 2017-02-05
For the fifth year in a row, Scientology is airing a slick new ad during the Super Bowl. As in past years, the ad airs during local time slots and only in certain cities. While the national ads aired during the game are costing about $5 million for a thirty-second spot, Scientology's strategy ends up costing about $1 million, experts have told us.
We'll be watching reactions on Twitter and in our comments to get some idea as to which cities Scientology leader David Miscavige chose to see the ad. A couple of years ago, he announced that cities that had opened "Ideal Orgs" would get the ads, but last year we didn't see any particular pattern to which cities were chosen.
As for the ad itself, it follows Scientology's usual "mystery sandwich" style, making only vague statements to create a mood without saying anything about how Scientology actually works.