Scientology's tough marketing sell, from the man who sold Dianetics to the masses - 2021-01-09

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F347.png Scientology's tough marketing sell, from the man who sold Dianetics to the masses January 9, 2021, Tony Ortega, Underground Bunker

Chris Shelton and Jefferson Hawkins. Now that's a combo we want to hear from.

It's been a little while since we've heard from Jefferson here at the Bunker. He's done some great pieces for us in the past, and of course he has one of the most unique insights into Scientology. After all, back in the 1980s he was primarily responsible for Scientology's greatest growth spurt thanks to Jefferson's marketing ideas, which included those familiar Dianetics TV commercials featuring an erupting volcano.

Our thanks to Chris for sending over this new conversation he had with Jefferson. Here's how he described it:

Wikipedia cite:
{{cite news | author = Tony Ortega | title = Scientology's tough marketing sell, from the man who sold Dianetics to the masses | url = https://tonyortega.org/2021/01/09/scientologys-tough-marketing-sell-from-the-man-who-sold-dianetics-to-the-masses/ | work = Underground Bunker | date = January 9, 2021 | accessdate = January 25, 2021 }}