Scientology branded as celebrity cult - 2008-05-29
This is nothing new. New Religious Movements (NRMs) are usually faced with such suspicion. Especially when referred to as a "cult", as is often the case with Scientology. Interestingly, articles that were outright attacks on the group were rare. The negative reports do not represent the church in a controversial or dangerous manner, but rather in a satirical fashion. There is a clear bias represented and although the media is not informing its readers to fear Scientology, it is stigmatising the group into a joke and presenting its central doctrine as a comic story.
Scientology is clearly losing the PR war, particularly in Australia.