Scientology so stoked you watched 'Spread a Smile' video, it's trying to cash in tonight - 2020-05-21
David Miscavige's incredibly expensive gambit for mainstream acceptance, the purchase of KCET's old studios on Sunset Boulevard and then the creation of "Scientology TV" from those studios, has largely been a complete flop. After a day-long spike in interest from the mass media on its opening day in 2018, Scientology TV has been utterly unwatchable propaganda that has generated zero interest in the larger culture.
And then the pandemic hit. While Scientologists were stuck at home and the orgs were mostly (but not completely) closed, Miscavige worked hard to take advantage of the situation. Although Scientology has as much respect for germ theory as it does for the rest of western medicine, it is pretending to be part of the solution to the crisis by dressing up in PPE and offering sanitation services to police stations and businesses, and some have fallen for it.
But by far Scientology's biggest success cashing in on coronavirus has been its viral YouTube hit, "Spread a Smile," a song featuring many of Scientology's talented music celebrities, including Chick Corea (an OT going back decades), Stanley Clarke, Australian singer Kate Ceberano, Mark Isham, and such minor celebrity figures making cameos in the video like impressionist Jim Meskimen and radio hack Kerri Kasem.