Selling Scientology - A Former Scientologist Marketing Guru Turns Against the Church - 2008-08-07
By 1982, Hawkins says he had already shot his fair share of attention-grabbing ads for the religion -- whether they involved complex fly-by shots filmed from airplanes or interviewing celebrity Scientologists like former San Francisco 49ers quarterback John Brodie.
Hubbard's philosophy, says Hawkins, was to use ads to "splash the volcano" at the general public. This was linked to Scientology's belief that the image of a volcano has been embedded in people's minds from an experience in a former lifetime. Hubbard is reported to have said that 75 million years ago, Earth's population was massacred by Xenu, the dictator of the Galactic Confederacy, who stacked us all around a volcano and killed us using nuclear bombs -- Hubbard's 1968 lecture on the "Xenu theory" is now publicly available on the Wikileaks website.
"Splashing the volcano at them was supposed to hypnotize people back, or what they call 'key them in' to the whole Xenu incident," says Hawkins. "And then they would be somehow hypnotized to go and buy the book."