Texts, ads and leaders: How party strategists work to get their message out - 2019-05-18

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F182.png Texts, ads and leaders: How party strategists work to get their message out May 18, 2019, CBC News

As October approaches, the federal parties are refining their plans to win votes. The official campaign period won't kick off until after the summer, but the unofficial race is already on.

Chris Hall, host of CBC Radio's The House, spoke with Liberal Party national director Jeremy Broadhurst, Conservative campaign chair Hamish Marshall and Green Party deputy leader Jo-Ann Roberts about technology, advertising and some of the other methods they're using ahead of election season.

Jeremy, I want to ask you about the use of social media in this campaign. How will the Liberals use it differently than, say, in 2015?

Wikipedia cite:
{{cite news | title = Texts, ads and leaders: How party strategists work to get their message out | url = https://www.cbc.ca/news/politics/strategists-behind-the-strategy-1.5141340 | work = CBC News | date = May 18, 2019 | accessdate = July 24, 2019 }}