The Post Millennial: The Latest Canadian Outlet Serving Rage Bait to Far-Right America - 2020-09-10
A Canadian web publication called The Post Millennial is gaining traction among far-right American audiences. It has all the dressings of a standard news website—a sleek interface, a masthead, a prominently displayed code of ethics—but the content, following themes popular among far-right audiences, strays far from what any standard news site would produce.
The Post Millennial was founded in 2017 by Canadians Matthew Azrieli, the grandson of billionaire real estate mogul David J. Azrieli, and entrepreneur Seyed Ali Taghva, who left the publication under uncertain circumstances this summer. Despite lacking experience working at or operating news organizations, the duo sought to create a scrappy outlet that could compete with major news sources, pitching itself to potential readers as "Your Reasonable Alternative." Three founding staff leaders are also associated with a now-defunct outlet called The Nectarine, according to Canadian news site CANADALAND.
Many of the articles published on The Post Millennial are comprised of aggregated content from press releases, social media posts, and the very news sources the site claims it wants to be challenging. Few articles contain additional reporting and are titled with inflammatory headlines following the themes of far-right social media rage bait. The Post Millennial regularly publishes attacks on journalists, defenses of President Donald Trump from his leading sycophants, and inflammatory smears toward causes the modern far-right movement perceives as anathema, like racial justice, LGBTQ equality, and anti-fascism. The site's coverage mixes its far-right outrage fuel with articles that read like sponsored content, like a July article that celebrated the return of an ice cream promotion at McDonalds.