The mysterious ad firm behind People's Party of Canada's anti-immigration billboards - 2019-08-26

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F99.png The mysterious ad firm behind People's Party of Canada's anti-immigration billboards August 26, 2019, Caroline Orr, National Observer

The recent appearance — and subsequent disappearance — of xenophobic billboards pushing the People's Party of Canada's anti-immigration agenda shows how shadowy outside groups can carry water for a political candidate and, simultaneously, help launder the candidate's image.

True North Strong & Free Advertising is a mysterious company with very little public record until now. Though it has been around since 2016, it has no known social media accounts — an anomaly for modern advertising firms — and was not even registered under its current name until July 2019.

According to government records, a third-party advertiser registered as a federal corporation in June 2016 under the name "eExc Corporation." It underwent a name change to become True North Strong & Free Advertising on July 4 of this year.

Wikipedia cite:
{{cite news | first = Caroline | last = Orr | title = The mysterious ad firm behind People's Party of Canada's anti-immigration billboards | url = https://www.nationalobserver.com/2019/08/26/news/mysterious-ad-firm-behind-peoples-party-canadas-anti-immigration-billboards | work = National Observer | date = August 26, 2019 | accessdate = August 29, 2019 }}