The mysterious ad firm behind People's Party of Canada's anti-immigration billboards - 2019-08-26
The recent appearance — and subsequent disappearance — of xenophobic billboards pushing the People's Party of Canada's anti-immigration agenda shows how shadowy outside groups can carry water for a political candidate and, simultaneously, help launder the candidate's image.
True North Strong & Free Advertising is a mysterious company with very little public record until now. Though it has been around since 2016, it has no known social media accounts — an anomaly for modern advertising firms — and was not even registered under its current name until July 2019.
According to government records, a third-party advertiser registered as a federal corporation in June 2016 under the name "eExc Corporation." It underwent a name change to become True North Strong & Free Advertising on July 4 of this year.