The new Scientology ad running on TV - and maybe for the Super Bowl - 2015-01-07
We've been getting reports from readers that Scientology has been running a television ad in prominent places in the last week or so. The ad appeared before one of the NFL playoff games this weekend, and we heard that it also ran yesterday during a showing of The View and the Ellen Degeneres Show.
That's consistent with the way the church has done things over the last few years, as it has started out each new year with multiple showings of a new ad leading up to the Super Bowl.
We've tried, each time, in vain, to educate the media that Scientology does not pay the huge money for official Super Bowl slots (about $4 million for a 30-second spot), but instead runs its ad in only a handful of cities during periods that are reserved for local spots. (One expert told us the church might spend up to about a million dollars in total to run the ads in cities like New York and Los Angeles during the game.)