The odd and slightly troubling thing Elon Musk and L. Ron Hubbard have in common - 2017-02-01
We don't keep a very watchful eye on Elon Musk and what he's up to, so forgive us that we missed an interesting little news item about him last year which, once we were made aware of it, sort of knocked us for a loop.
Musk is the PayPal and Tesla Motors and SpaceX inventor, one of the richest people in the world, and he has legions of fans who follow his every move. So it was only natural that a Bloomberg reporter would take the opportunity at a press conference last summer to ask the avid reader what he was digging into recently. Musk gave an interesting answer, saying that he was enjoying an obscure 1929 book named Twelve Against the Gods.
The book was written by a South African journalist named William Bolitho (1891-1930), and it consists of twelve short biographies of people who had battled the gods to greatness, as it were. Long out of print, copies of the book could be found for about $6 at sites like eBay. But once Musk revealed that he was reading it, prices shot up and it quickly became hard to find a copy. Checking yesterday, we couldn't find a copy at eBay for less than $250.