The rise and fall of Breitbart - 2019-07-15
The Trump era has not, it seems, been kind to Breitbart. The rabid far-right media company, which was previously run by Trump's hyper-nationalist former campaign CEO and chief strategist Steve Bannon, has experienced plummeting traffic since the president for whom they were one of the leading cheerleaders took office.
According to a report in the Washington Post earlier this month, the site has lost 75 per cent of its readership since Trump was inaugurated, going from more than 17 million monthly unique browsers at the beginning of 2017 to less than 5 million in May 2019. What went wrong?
Breitbart was launched in 2005 and named for its founder, a right-wing media maverick called Andrew Breitbart. He had been a protégé of Matt Drudge, whose site The Drudge Report remains one of the most powerful and influential news aggregation sites on the web, especially for those on the political right. Breitbart's idea was to create a "Huffington Post of the right" – a site on which he had also worked.